Thursday, 5 September 2013

Examples of Conventions

1. Artist will appear in video


2. Song will be the soundtrack to the whole video:


3.Artist usually Lip syncs along with the lyrics:


4. Artist will perform throughout the video usually dancing, playing instruments or gesturing.

5. The Video will usually have 3 or more different locations:


6. Many costumes changes:


7. Sections of video filmed in studio:


8. The video will contain some kind of concept or narrative:
The video is based on karma, what goes around comes back around.


9. A range of camera movements to create a dynamic look


10. Mostly close ups of artist lip syncing.


11. The video may use high angles


12.Different shot angles/types


13. Editing cut to the beat


14. Slow motion effect to create sexy or slick feel.


15. Video based on concept rather than story.

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