Practical Tips:
The use of a dark setting with spotlights makes the video look very professional and expensivde; this was simply implemted in a drama classroom by using dark curtains to create a dark setting then placing the spotlights on the floor to create the look of a studio. This is conventional as there would usually be shots that are filmed in a studio - in this case the band is performing in these shots.
Contrasting use of high key lighting and low key lighting gave a studio feel. Again this is very easy to implement as
The use of close ups empthasis the lipsyncing and also allows the band to connect witht the audience through the use of direct adress as they look directly into the camera.
The set of a very well furnished house is what we would expect of this genre of music video. The video has sucesfully represented a pop music also through the use of costume, as when the location changes. Such as when the boys are simply in suits this is a low budget idea as we would expect they all had suits in the first instance, moreover when they changne into plain tops in different colours is typical of a boyband to be dressed similary but still show a aspect of being unique as each band memeber has a specific image.
Performance: The band is putting in lots of effort and not performing half heardtdly this makes the video looks more professional. Furthermore the use of a dance routine, makes the band look like a unit again this is another really easy and simple idea that makes the video and the boys look like professional.
Cinematography and Editing: The use of whip pans were easily created I expect by using a figreel or just simply a hand movement this is used in most pop videos to create a dynamic feel and a sense of energy. The use of fast paced editing at some points in the video creates a sense of energy and fun which is what the video is trying to reflect; when it comes to constucting our video I like the idea of using fast paced editing as its very easy to edit the music to shots on the beat; this use of montage editing is conventional of a music video.

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