Secondary Audience Research

Secondary Audience Research

When looking back on how the music industry has grown and developed it has been made clear to me some of the most expensive videos of all time have been made in the early eerier of 1980- 1995. The most expensive video of all time is Michael Jackson and Janet Jackson's "Scream" released in 1995. At the time the production costs totaled to
$7,000,000, this cost has been adjusted to $10,723,957 in 2014 due to inflation.

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As of today the most expensive video made in the last  5 years or so is Britney Spears piece of me in 2007. Production costs came to $500000. This is a massive difference compared to the Scream video.This is due to the time it was made.

Music Industry Struggles by Shannon Cheri Aberdeen

Filming Diary Continued

Using the green screen

Before using the green screen we had to plan our studio layout and green screen size to make sure when we begin to film the green screen is wide enough for the whole shot. Ideally when we set up the green screen there should be some space between the foreground subjects and the green screen - this would make the lighting easier but due to use having insufficient lighting some shadows formed. This was a huge problem however we were able to overcome it by moving the lights we did have available until shadows became minimal this was a hit and miss exercise but through resilience we were successful. 

We used a fabric green screen, the advantages of using this was the material was not to reflective, the screen was a brighter green which helps when you change the ultra key in adobe premier. However the material was not crease resistant and the green screen was not smooth, we were on a tight schedule so we did not have time to iron the material to keep the wrinkles away; so we put weights on the end of the green sheet to pull the sheet straight and tight to minimize wrinkles. Wrinkles are not easily shown when filming on camera. But upon uploading footage the wrinkles become more clear and effect the transformation of the green screen to another background.

Uploading footage

As we are in post production we will be using adobe premier to remove the green screen away from the action on screen and replace it with our own background.

Improvements/Tips

• Make sure we have sufficient lighting.
• Ensure the green screen has no wrinkles.
• When selecting the ultra key color, try to select the part of the screen which best represents the overall color.
• Do not use blue or green props or clothing as it will just clash with the green screen.
• Dark colored clothing creates more of a green rim around foreground objects than light colors.