We have chosen the song ' I wish' by artist Cher Lloyd
Furthermore it has a clear concept of jealously and love, an reflects how the audience would idolize celebrity culture as the lyrics state ' I wish'.
The lyrics relate to teenagers, this is great as our target audience is aged 16 - 18, a video of this genre which is pop has a wide appeal and is distributed to large audiences. Choosing this song gives us a platform to market our new artist and video.
This song can have a influence on teenagers, looking for a sense of identity easily influenced by their pop idol.
Initial ideas: The use of the dance studio filled with balloons, taking advantage of high key lighting and also ambient lighting. Open space where the use of powder paint is used. Purchasing a poloriod camera to take a picture of a setting then when it prints the location would be there.A bedroom shot could be implemented, where the performer would be thinking on the love interest in the video.
Locations in mind: open space, studios, bedrooms. hight street lond, london eye.
Performer: I will be the performer, the idea of the artist will be fun/ free and young with accents of rebellion. The use of pinks and blacks will be used as these contrast between girly and rebellion.
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