Advert Planning

Design 1: This design uses a long shot of the artist, the artist takes up the full frame. We have experimented with a mirror image this is where the artist has been mirrored to the center, we found this idea very effective as it's puts emphasis on the artist. A soft color scheme has been used again featuring pinks, yellows and orange; this has been done to reflect synergy between the artist, video, digipak and advertisements. Its integral to keep a significant and occurring theme so the audience is aware of what the artist represents and avoids confusion. This advert follows the conventions of a typical music advert as it has the title of the artist, image of artist, record label, songs featured on album and review.

Design 2: Design 2 connotes effortless glamor, whiles still reflecting the theme of 1950's. Again a long shot has been used to show the artist in full; the choice of costume in this advert however is inappropriate as it more of a mature look. Which is not what we want our artist to be associated with as we are targeting teens not adults. With that being said I think this design will not make the final selection as its direction is not correct - we are aiming to represent the artist as fun, energetic and young. This persona represents the artist as an old fashioned mature artist which is what we don't want.

Design: 3: This design is the most popular out of our initial designs for the CD advertisement. As it uses all the positive aspects from each design and incorporates it into one advertisement. The artist is lying down this makes her look provocative and cheeky this is the exact image we are going for; this is typical of a pop artist to represented as a sex symbol. Furthermore the use of costume emphasizes the 1950's theme as she is wearing a flared skirt and a old fashioned bandana tied around her head - reflecting the house wife image. The use of a wide shot allows the artist to take up most of the frame without looks uncomfortable  Design 3 will be our final design for the Album Advertisement.

Design 4 :Design 4 interestingly uses a close up as the artist takes up most of the frame; this empathizes the artist emotional state; this is the problem as the artist looks vulnerable and sad this is an image we do not want to put across to our audience. We desire our artist to represent power, fun, energetic and young. This design will not make the final selection as its not the persona we want for our artist Ava.