Analysis of Pop Video 1

The video is based on a concept of being indecisiveness and how it effects people around you the song explains this lyrically. It is conventional for a music video to have a basic concept that is portrayed through shots than to be a narrative.

A obvious convention is that the artist appears in the video and that the song will be the soundtrack of the video this convention is usually used as it promotes not only the artist but also their brand  this is a promotional video as it shows the artist.Moreover the artist lip sync's along with lyrics whiles performing dancing or gesturing.

The first location of the video is a wedding chapel where the artist gestures with the prop of flowers, this connotates she is fed up with her '' fiance'' not making his mind up. In this shot we are introduced to her first costume which is wedding dress this is conventional as its typical for the costumes to match the locations and later in the video when the location changes the costumes do to.



Here is when the artist is chasing after her '' fiance'' with rage.
Here the artist is wearing a provocative wedding dress as its very short at the front and low cut at the front, this is what we would expect the artist to wear. Most Pop artists are often represented as sex symbols. When looking at her performance in this part of the video she has open body language this connotates she has a strong personality this reflects her brand image. I like this aspect of the video as it shows how women are independant most female artist try to represent themselves similar to this. This is a good example of a music video element as its conventional for the artist to change costumes depending on location.

 This is conventional as when the location changed the artist changed her costume. In addition to this when looking at the costume in this shot again its very short reflecting a sexy feel. This section of the video would of been filmed in the studio, the use of red light creates a intimate atmosphere and connotates heartbreak, lust and also danger. As the artist almost wants to get revenge on the subject ( fiance) In this shot there is a range of camera movements to create a dynamic look and reflect energy. This is done by the use of whip pans, tracks and pans. Interestingly we can see a clear promotional method as the artist is wearing designer glasses and a close up is then focused on the brand for the audience to see.

The last location is in the street; again the artist's costume changed so the audience are aware the artist is in a another setting.

The video uses a range of close ups so the audience can make a connection with the audience can connect with the artist. Furthermore the video consists of mostly close ups of the artist lip syncing with mid shots of the artist performance.